What has happened

The first step was to take a deep dive into what has already taken place. I went through their documentation book, starting with the desktop research, the streetlab workshop with children, other workshops at Creation Center involving users, experts and product developers, the collaboration with RCA students, the ideation process and finally the 101 guidelines. These were available on the website, facebook and also in a book format. I have become an admin on the facebook page(http://www.facebook.com/eetiquettecom) and my job is to regularly post links and receive feedback about things happening around the world related to eEtiquette, whenever I stumble upon one.

Each of these guidelines have been tagges with different categories that they belong to, for eg. Mobile Phone, Calling, Messaging, Friending, Adress Management, Organising, etc. After the 101 guidelines were formed, they looked into service design ideas that could arise from them. Combining different guidelines with different categories and communication channels gave a number of such ideas. For eg,

• for Guideline No. 13: WRITING IN CAPITALS IS THE ONLINE EQUIVALENT OF SHOUTING AND IS DIFFICULT TO READ, a service design called COMMON SENSE was suggested that gives you politeness tips on mail/sms and suggests better options.

• for Guideline: Only share account information with someone with whom you would share your toothbrush, a service design was suggested that gives you an option of making a 'guest password' for a specific duration, which you can lend your password to someone in case of an emergency or otherwise.

The application is supposed to combine these guidelines with the service design ideas in different unique ways, in order to be most effective in its function and appeal.